Privacy Policy.

1. Controller

The controller within the meaning of data protection law for this website and the prize draw is fritz-kola GmbH, represented by the managing directors, Spaldingstr. 64–68, 20097 Hamburg, Tel: +49 (0)40 219071690, Email: info@fritz-kola.de.

The contact details of our data protection officer are:
Prof. Dr. Andre Döring, c/o Robin Data GmbH, Fritz-Haber-Straße 9, 06217 Merseburg, Tel.: +49 (0)3461 4798961, Email: datenschutz@robin-data.io.

2. Data Processing When Visiting the Website

When you access our website, information is automatically sent by the browser used on your device to the server of our website. This information is temporarily stored in a so-called log file. The following information is collected without any action on your part and stored until it is automatically deleted:

  • IP address of the requesting computer
  • Date and time of access
  • Name and URL of the file retrieved
  • Website from which access is made (referrer URL)
  • Browser used and, if applicable, the operating system of your computer as well as the name of your access provider.

This data is processed in accordance with Art. 6(1) sentence 1 lit. f GDPR. The legitimate interest arises from ensuring the technical functionality of our website.

The log files are deleted after 14 days.

3. Use of Cookies & Consent Management

In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable us or our partner companies to recognize your browser the next time you visit (persistent cookies). You can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them, or exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be restricted.

Insofar as technically necessary cookies are used, their storage and access to information on your device is based on Section 25(2) TDDDG. Any subsequent processing of personal data is carried out in accordance with Art. 6(1) sentence 1 lit. f GDPR. Our legitimate interest lies in ensuring the functionality of our website. Non-essential cookies are set only with your consent in accordance with Section 25(1) TDDDG and Art. 6(1) sentence 1 lit. a GDPR.

Information on the cookies we specifically use and the respective deletion periods can be found in the Cookie Consent Manager.

4. Web Analytics & Tracking

4.1 Google Analytics
For the purpose of designing our pages in line with needs and continuously optimizing them, we use Google Analytics, a web analytics service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. In this context, pseudonymized user profiles are created and cookies (see section 4) are used. The following information about your use of this website is stored in the cookie:

  • App updates
  • Click path
  • Date and time of the visit
  • Device information
  • Downloads
  • Flash version
  • Location information
  • IP address
  • JavaScript support
  • Visited pages
  • Purchase activity
  • Referrer URL
  • Usage data
  • Widget interactions
  • Browser information

The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website use and internet use for the purposes of market research and needs-based design of these internet pages. This information may also be transferred to third parties if this is required by law or insofar as third parties process this data on our behalf. Under no circumstances will your IP address be merged with other data held by Google. The IP addresses are anonymized so that they cannot be assigned (IP masking).

Further information on data protection in connection with Google Analytics can be found at the following link:
support.google.com/analytics/answer/6004245

The legal basis for the processing is your consent pursuant to Art. 6(1) lit. a GDPR.

Please note that it cannot be ruled out that the information determined is transmitted to servers of Google LLC in the USA.

It is not possible to draw conclusions about you as a person from the recorded user behavior. Accordingly, personal data is not stored.

4.2 Microsoft Clarity
We also use Microsoft Clarity, a web analytics service of Microsoft Ireland Operations Limited.

In this context, pseudonymized user profiles are created and cookies as well as comparable technologies are used. In addition, so-called session replays and heatmaps are used to better understand user behavior on our website.

In particular, the following information about your use of the website is processed:

  • Mouse movements and click behavior
  • Scrolling behavior
  • Visited pages and interactions (e.g. entries made as part of the promotion)
  • Date and time of the visit
  • Length of stay
  • Device information (e.g. operating system, screen resolution)
  • Browser information
  • Referrer URL
  • Approximate location information
  • IP address (shortened/anonymized)

The information is used to evaluate the use of the website and the promotion, to create reports on website activity and to gain insights to improve user-friendliness and the needs-based design of the website.

Microsoft Clarity masks the data collected so that entered personal data is not recorded.

The legal basis for the processing is your consent pursuant to Art. 6(1) lit. a GDPR.

The data collected may be transferred to servers of Microsoft, including in the USA, and processed there. Microsoft is certified under the EU-U.S. Data Privacy Framework.

Further information on data protection at Microsoft Clarity can be found at:
privacy.microsoft.com/de-de/privacystatement

As a rule, it is not possible to draw conclusions about your person from the recorded user behavior.

5. Participation in the Promotion (Prize Draw, Bootle System and Shipping of Rewards)

In connection with the promotion we offer (prize draw and collection mechanism), your personal data is generally processed on the basis of Art. 6(1) lit. b GDPR for the implementation and handling of the promotion, provided you register to participate.

Participation in the promotion is not possible without providing the required data.

In particular, the following data is processed for participation:

  • Salutation, name
  • Email address
  • Access data (login)
  • Entered codes and the associated bottle balances
  • Usage data within the scope of the promotion

If you win as part of the promotion or exchange bottle for rewards, we additionally process:

  • Delivery address
  • if applicable, further prize- or reward-related information (e.g. size information)

This data is processed for the purpose of conducting and handling the promotion, in particular for:

  • Setting up and managing your user account
  • Assigning and managing codes and bottles
  • Conducting prize draws
  • Providing and shipping prizes and rewards

As part of processing, your data will be passed on to the following service providers:

  • Baudek & Schierhorn Shopper Marketing GmbH (technical implementation and promotion handling)
  • Elbewerkstätten GmbH (shipping handling)
  • Druckstoff GmbH (shipping handling)

These service providers receive only the data that is necessary to fulfil their respective tasks.

Publication of winners (e.g. on the website or in social media) takes place only if you have expressly consented to this (Art. 6(1) lit. a GDPR).

If there are no statutory retention obligations, the data collected as part of the promotion will be deleted after the end of the promotion and complete processing (in particular, shipping of all prizes and rewards). 8. Transfer of data.

Your data will be transferred only:

  • to the above-mentioned service providers for the implementation of the promotion
  • if this is legally required
  • or if you have consented

6. Email Communication and Newsletter (CleverReach, Mailjet)

We inform you within the scope of the promotion and also beyond that by email about news, promotions and offers.

The processing of your data, in particular:

  • Salutation
  • Name
  • Email address

is carried out exclusively on the basis of your consent pursuant to Art. 6(1) lit. a GDPR, insofar as it is advertising communication.

Within the scope of the promotion, it may also be necessary to send you transaction-related emails (e.g. registration, participation confirmations, winner notifications). These are sent on the basis of Art. 6(1) lit. b GDPR.

The data collected will be stored for as long as you wish to receive emails. You can revoke your consent at any time, e.g. via the unsubscribe link at the end of each email or by sending a message to wachmacher@fritz-kola.com.

After revocation of your consent, your data will be deleted immediately, unless statutory retention obligations prevent this.

We use CleverReach GmbH & Co. KG, Schafjückenweg 2, 26180 Rastede, for sending and managing our email communication. Further information on data protection at CleverReach can be found at:
www.cleverreach.com/de-de/datenschutz

7. Storage Period

We store your data only for as long as is necessary for conducting the promotion and for statutory retention obligations.

After completion of the promotion, the data will be deleted unless statutory obligations prevent this.

8. Further Information

Further information on data protection at fritz-kola, in particular on data subject rights, can be found at the following link:
fritz-kola.com/privacy-policy

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